Business Research Method Qualitative Data Analysis

Question: Discuss about the Business Research Method for Qualitative Data Analysis. Answer: Introduction: The rise of the Australian dollar and the increasing competition amongst the Australian tourism company are the two key significant challenges of the Australian tourism industry. It has been speculated that recently, the international market share of Australia has reduced, and the domestic tourism expenditure of the country has also decreased currently (Biggs, 2010). Thus, the tourism company, Thomas Cook is also facing some operational challenges in the market of Australian tourism. Hence, the tourism industry and the government of the country would need to take necessary initiatives to improve the growth of the Australian tourism segment. Theory, Assumption, Background Literature: Theory: The theory of sustainable tourism systematically identifies the functional dimensions of the contemporary sustainable tourism, which provides the latest developments in the major areas of the tourism company and the services. In this regards, Kulendran Dwyer (2008) stated that Hans Magnus Enzensbergers theory of the tourism is a proactive effort in developing the Australian tourism. Assumption: The current study attempts to analyse that the long term government strategy would help the Australian tourism sector to build more competitiveness to establish a stable economic contribution. The future goal of the Australian tourism market has to achieve more than $140 billion in the overnight spend by the year of 2020. According to the opinion of Zeppel Beaumont (2012), almost around half a million Australians would be the direct employee in this segment. It is expected that the GDP would need to grow by 5% in coming future. Research Objectives: To evaluate the significance of the government contribution in the growth of the Australian tourism segment To identify the factors influencing the development of the Australian tourism segment To assess the relationship between the role of government initiatives and the Australian tourism industry To recommend the strategic ways for developing the Australian tourism industry Background Literature It has been identified that having a strong performance in this sector, the Tourism Australia has experienced several fluctuations to redefine the future success. As per the report of the Australian tourism industry, the government initiatives have helped to increase the number of tourist arrivals in the Australia by 8% (www.thomascookgroup.com, 2016). The overnight spend by the travellers has been increased by $83.4 billion in the last year. The government contribution has assisted the firm, Thomas Cook to earn the revenue of $7,834 million in 2015 (www.tourism.australia.com, 2016). Adding to this, the tourism support environment and the infrastructure of the tourism transport are the foremost factors that have assisted the Australian tourism segment to grow dynamically. I6t has been scrutinised that As per the view of Xu Bao(2011), the government has limited the tourism tax, red tape and the other regulatory burden to foster growth of the tourism sector. The effective marketing campaigns and the support industry development regarding road, transport have become more fruitful opportunity to initiate the growth of the Australian tourism industry. Furthermore, it is essential to remain competitive by building a digital capability to draw the attention of the customers (Zeppel Beaumont, 2012). Moreover, the commonwealth games 2018, is going to hold in Gold Coast, Australia, which indicates the government's intervention for developing the tourism segment of Australia. Variables and Hypotheses: Variables: The current research has established two variables such as the role of government and the Australian tourism industry. Both the variables are dependable on each other to satisfy the research objectives and goals. Hypothesis: H0: The role of the government has major significance in the development of the Australian Tourism Industry. H1: The role of the government does not have any major significance in the development of the Australian Tourism Industry. Operational Definitions and Measurement: AS the problem is very transparent to understand, so that, it could be deduced the problem need scoping or simplifying to make it achievable. The secondary data analysis has helped to measure the two variables such as the role of the government and the Australian tourism industry. Research Design and Methodology: Research Design The research design can be categorised as follows: exploratory, explanatory, and descriptive. In this current context, a descriptive research design has been evaluated by the researcher as it allows to assess various research scenarios. As per the view of Freshwater (2007), a descriptive research design helps the researcher to find the accurate solution by evaluating various journals, books and the authentic website. Hence, the choosing of descriptive research design is quite satisfactory. Instrumentation/Sampling: The researcher would send the online questionnaire to 60 visitors for collecting the quantitative data. Hence, the sample size is 60 for the quantitative data. A simple random probability mechanism would be chosen for conducting the quantitative data. In the opinion of Xu Bao (2011), it is feasible while the sample size is larger. On the other hand, a non-probability convenience sampling would require for accumulating the qualitative data. The 5 managers from the Thomas Cook would be chosen to collect the relevant information regarding the context. Hence, the sample size is 5 for the qualitative data. Data Analysis: The qualitative data in the current research would be analysed by transforming the visitors response to the assistance of graph, chart and table format. The responses of the tourists would be produced by calculating it in a percentage format. According to the opinion of Waite (2011), the MS Excel sheet is the best option to generate the responses of the quantitative analysis. However, the managers responses would be discussed thoroughly by making links with the famous authors. Moreover, the data triangulation has been maintained here to find out the authentic outcome of the current research. Conclusion The initial hypothesis of the research is supported as the firm Thomas Cook is getting a lot of benefits for the government contributions in the tourism segment of Australia. Recommendation: As Australia has a wealth of assets, including unique landscapes, nature-based tourism, friendly environment and the culturally diverse population, the government of the country could improve the key resources and the infrastructures to increase the number of tourist footfalls in the country. In the view of Biggs (2010), this initiative would facilitate the country to maximise the economic growth. Furthermore, the opportunity of digital revolution would allow the tourist agency to engage more with the visitors and making more business profitability. References: Biggs, D. (2010). The tourism societys dictionary for the tourism industry. Tourism Management, 31(4), 556. Kulendran, N., Dwyer, L. (2008). Measuring the return from Australian tourism marketing expenditure. 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