O-Fold Essay

1. As a part of the management team, how would you superintend distribution and merchandise of the O-Fold?Within the text I really like the 2nd and 3rd option of distribution, which was going an online r forbiddene or advertizing I travel magazines. Although the adverting in magazines option is appealing when it comes down to it I dont count on it would reach as many pile as online distribution. I would chose to create a website and distribute the O-Fold crossroad through with(predicate) at that place. Creating a website would be extremely live in effect(p). I believe on that point are even well-nigh sites you can use for free, such as weebly.com. However, this option is risky because grocerying would hold to be very effective in monastic order to generate the business he is looking for.Since the cost of a website is low, he should consider advertising in travel magazines. He in all likelihood would not need large ad space, which would help with the cost. If he could get a small section in the Sky shopping center magazine on aircrafts with the link to his website, that could be a rewarding starting line point. Another option is advertising on other large online sell sites, such as Amazon.com who now gives consumers an option to purchase provides from other retailers by providing a link to that product on their site.2. At what points should Alex consider legal transfer on additional management? What positions should he fill and in what order? Defend your answer.I am a supporter of Alex crawl-walk-run strategy. I think initially he should partner with his brother and begin to make the product together and sell online through a website he creates. This way he can get an idea of how he can proceed with undermentioned steps and be able to create a business be after to present to Anger investors. Once he can seal the investment funds funds he should bring on a sales and marketing handler. This is one of the most important positions in a company . Alex needs to have soul with go in sales and marketing, especially not having experience himself. Hes already contemplating different options in this area someone who has worked in this department can give him real examples of the outcomes and weigh in on the best decision for O-Fold.Next, after he gets an investment, he should go with the outsourcing route. He already had a connection to hire a vitamin B full of employees. He will need to hire a manager to oversee the production of these employees, and also a Human Resources Manager since he will have employees. He cannot manage everything himself so a expert candidate for the productions manager would be his brother since he should have a good understanding by then of how to produce the items.3. What are some pricing strategies you would consider utilizing in order to get the O-Fold to market? Do you agree with Alexs pricing point?I would consider loose a special price to first time customers, or a discount when purchasing more then one O-Fold at the primordial stages of marketing. Alex will want to be competitive and the first thing that customers probably look for is good deals. If he creates a website and is directing people there through advertising he should try to close the sale with a discount. An option would be first time users get free shipping, or $5 off shipping. Customers buying more then one could contract $5 off their second purchase. I like the 123 percent market with the outsourcing options at $12.50 However, that would barely be beneficial at wholesale, so he should price his products per item at $25, and offer the discount for the first snow customers. He does not need to advertise the part about it only being for the first 100 customers but he should price out shipping costs for 100 people or costs of gravid discounts and set a budget for it.