Pop Art and Mass Media Essay

Alloway views st artwork out artistic creation as a form of tool that was used to break the hegemony of elitist aesthetic standards that had been set everywhere the years and that had defined art. In a sense, pop art could be seen as a democratization of art just as in the argona of governance the advent of democracy in modern federation broke the power of absoluteness wielded by the monarchy and its aristocracy.Alloway is of the opinion that though cosmos explosion and the industrial revolution in Europe during the era of the understanding had a seismic progeny in transforming society, this transformation had been lacking in the field of art as traditional ideas still persisted. In effect these traditional ideas became a limitation on the development of art. Consequently, having pastoral and elitist conceptions around art prevents an art critic, for instance, from appreciating art forms emanating from the deal media.The mass media and pop art present an artistic relationshi p where themes and expressions of pop art ar considerably discerned as offshoots of the mass media. Andy Warhols John Wayne Silkscreen 1986 (figure 1 beneath) is a typical example of artistic expression based on a favorite theme/personality in the mass media. Again Andy Warhols Triple Elvis 1963 (figure 2 beneath) shows the intersection between mass media and pop art.In both the John Wayne Silkscreen and the Triple Elvis, popular personalities in the movies (and in popular music i. e. ith regards to Elvis) patronized by the masses atomic number 18 accounted holding guns in typical Western movie fashion. The pertinacity of pop art that draws its themes and expressions from the urban instead of the conventional and pastoral, and from the mass media/popular urban culture as against the artistic standards of the minority elite, signifies the demise of elitist definitions and standizations of art. The work at of interpolate in the fine liberal humanities as compared to the mas s arts is however mitigated due to the fact that the fine arts take away traditionally been invested with the duty of organism the repositories of cherished societal values.Thus change or acceptance of change in the expression of the fine arts comes with the added hurdle of having to deal with time-bound values. The mass arts on the other founder are easily adaptable and readily responsive to technological changes. Advances in electronics have for instance changed the cinemas, TV and radio in the way they films, serials and programmes are presented to the audience in a way that appeals to them as consumers. These technological advances importunity on consumer centric presentations in the mass arts.The advent colour in cinema and TV for can be seen being replicated in mass printed glossy colour magazines. The ability of the mass arts to also depict fantasy in a way that appeals to audiences can be seen being depicted in popular comic art for example. Just want the examples of Joh n Wayne and Elvis given above, the focus on heroes and personalities (some of them sex symbols) are fantasies in the mass media that audiences readily identify with and these consumer centred fantasies depicted in art become a continuum from the mass media.