Case Study

(1) Who are they? The customers for Erectile Dysfunction (ED) medicates are manpower with ED symptom. An estimated 30 million men in the United States and unmatched hundred fifty million worldwide experience chronic ED. This market stern be segmented basis of - eon: Market look for shows a strong correlation mingled with age and yard for non proveing treatment. While teenage men phone of ED as a unpredictable condition, old patients broadly consider it to be a firearm of natural ageing process and are reluctant to test treatment. A wide section of males do not seek treatment because they are embarrassed to discuss their situation. Viagra employ status: Consumers butt be classified as (a) period Viagra users - this is the smallest segment. These men are experienced with ED medicates and are most unstrained to try new drugs that offer return in bring out dimensions. (b) Viagra dropouts - these men book some experience with ED drugs. Duration is probably not the key reason for drop out. (c) Viagra never apply - this is a very extensive segment. Safety is much much important for these men than duration. time-consuming active period offered by Cialis could be used to sucker couples that were seeking to re-capture intimacy and approve in their relationship. (2) Why do they buy? The customers buy ED drugs because it improves their ability to respond to inner stimulation.

These drugs help men with ED address physiological and mixer needs such as having an intimate relationship with women. The drug also gave patients an ego ascending and offered them self-fu lfillment by cosmos able to have a better r! elationship with their partners. (3) How do they buy? Various step involved in the purchasing process for an ED drug are - (a) Awareness The starting step for the Customer is to greet that he has ED problem. Upon acknowledgement he can each seek treatment or can choose to miss his problem. There are some(prenominal) number one woods for men with ED to seek treatment. For men in US crucifixion from ED, partner was reported as the key driver (with an...If you penury to get a full essay, order it on our website: OrderCustomPaper.com

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